Inside Le Labo: The Luxury Fragrance Brand That Beats Everyone by Doing Less

Once my gym upgraded to Le Labo and my frugal mom started texting me about perfume samples, I had to investigate. A deep dive into the luxury fragrance brand doing everything slowly and deliberately. ENJOY! 🌸
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How Perfume is Made Video I Referenced https://www.youtube.com/watch?v=hTHqjfVfykg

0:00 Hello, Le Labo
1:29 Le Labo Found Me
2:34 The The Store
5:35 The Founding Story
8:08 Why Le Labo Works
11:13 Strategic Partnerships
12:56 Fragrance Industry Boom
14:21 Estée Lauder Acquisition
16:16 But still... $340?!
17:21 Bloopers!!!

✨ Equipment I use for filming ✨
➢ My camera (aka my phone): iPhone 17 Pro Max
➢ Rode Wireless Go mic system: https://amzn.to/3LoaxWs
➢ Mini clip-on lavalier mic: https://amzn.to/3LhZyI3
➢ Mic for sit-downs: https://amzn.to/3prIXGU
➢ Softbox lighting kit for sit-downs: https://amzn.to/3MxJyWh
➢ iPhone hand-held vlogging gimble: https://amzn.to/3pzDT36
➢ Noise Canceling Headphones: https://amzn.to/3bmx4Nt
➢ Ring Light for tripod: https://amzn.to/2ZtGO2L

🎵 Music
➢ Epidemic Sound → use link for FREE trial https://www.epidemicsound.com/referral/lv6f1q

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FTC: This video is not sponsored. Some of the links above may be affiliate, meaning I could earn a small % of sales made via those links, but it doesn’t cost you anything extra!

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